电商平台GEO
电商平台的GEO优化策略，提升产品在AI搜索中的可见度
电商GEO特点
电商优化注重产品信息[1]、用户评价[2]和购买决策[3]。
优化重点
产品信息[4]
- 详细描述、规格参数、使用场景、对比优势
用户内容[5]
- 真实评价、使用体验、问答内容、UGC内容
购买指南[6]
- 选购建议、尺码指南、搭配推荐、常见问题
技术实施
Product Schema[7]
{
"@type": "Product",
"name": "产品名称",
"description": "产品描述",
"brand": "品牌",
"offers": {
"@type": "Offer",
"price": "99.99",
"priceCurrency": "CNY"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "100"
}
}
Review Schema[8]
- 结构化评价数据、星级评分、评价数量
相关资源
参考文献
-
Shopify. (2024). "Ecommerce SEO". Guide. https://www.shopify.com/blog/ecommerce-seo
-
Bazaarvoice. (2024). "User Reviews". Impact Study. https://www.bazaarvoice.com/
-
McKinsey & Company. (2024). "Consumer Decision Journey". Research. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-consumer-decision-journey
-
Google. (2024). "Product Information". Merchant Center. https://support.google.com/merchants/answer/7052112
-
Yotpo. (2024). "User Generated Content". Marketing. https://www.yotpo.com/
-
Content Marketing Institute. (2024). "Buying Guides". Ecommerce Content. https://contentmarketinginstitute.com/
-
Schema.org. (2024). "Product". Structured Data. https://schema.org/Product
-
Schema.org. (2024). "Review". Structured Data. https://schema.org/Review
更新日期：2025-11
词条状态：✅ 已完成