可抓取性优化
确保AI引擎能够顺利抓取和索引网站内容
可抓取性的重要性
可抓取性决定内容能否被发现[1]、索引[2]和引用[3]。
核心要素
Robots.txt[4]
User-agent: *
Allow: /
Disallow: /admin/
Sitemap: https://example.com/sitemap.xml
XML Sitemap[5]
- 包含所有重要页面
- 定期更新
- 提交到搜索引擎
内部链接[6]
- 清晰的链接结构
- 合理的锚文本
- 避免孤岛页面
URL结构[7]
- 简洁清晰
- 语义化
- 避免参数过多
常见问题
抓取障碍[8]
- JavaScript渲染
- 登录墙
- 无限循环
- 重复内容
解决方案[9]
- 服务端渲染
- 合理权限
- 规范化URL
- Canonical标签
检测工具[10]
- Google Search Console
- Screaming Frog
- Ahrefs Site Audit
- Log File Analysis
相关资源
参考文献
-
Google. (2024). "Crawling". Search Documentation. https://developers.google.com/search/docs/crawling-indexing/overview-google-crawlers
-
Google. (2024). "Indexing". Search Guidelines. https://developers.google.com/search/docs/crawling-indexing/indexing-overview
-
Moz. (2024). "Crawlability". SEO Guide. https://moz.com/learn/seo/crawlability-indexability
-
Google. (2024). "Robots.txt". Technical Guide. https://developers.google.com/search/docs/crawling-indexing/robots/intro
-
Google. (2024). "Sitemaps". Webmaster Guide. https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview
-
Moz. (2024). "Internal Linking". SEO Best Practices. https://moz.com/learn/seo/internal-link
-
Google. (2024). "URL Structure". Best Practices. https://developers.google.com/search/docs/crawling-indexing/url-structure
-
Google. (2024). "Crawl Budget". Advanced SEO. https://developers.google.com/search/docs/crawling-indexing/large-site-managing-crawl-budget
-
Google. (2024). "Crawl Issues". Troubleshooting. https://support.google.com/webmasters/answer/9012289
-
Google. (2024). "Search Console". Webmaster Tools. https://search.google.com/search-console
更新日期:2025-11
词条状态:✅ 已完成